The eye-catching JS220 tracked machine has been put to work by Waitings Drainage & Pipeline Contractors with a percentage from every job it carries out going to the Eden Valley Hospice and Hospice at Home Carlisle and North Lakeland.
With its striking livery donated by JCB, the 22-tonne tracked excavator was made at the Heavy Products factory in Uttoxeter and has its own bank account, Facebook page and Just Giving account.
Adrian Ash, Contracts Manager and Director at Waitings, said "We approached our local JCB dealer, Scot JCB, and explained that we wanted a pink machine to raise awareness for these good causes. The finished product is fantastic and we are very grateful to JCB for donating the paint job. We estimate the machine will raise more than £1,000 this year for the two hospices but we want to build on that. Over time we hope to encourage more and more people to donate and get behind the campaign as the pink machine's profile grows in the community."